Flossie Media Group splits off nzgirl

New Zealand web marketing company Flossie Media Group is to move its aggregation and marketing operation to Australia, while establishing its female lifestyle website nzgirl.co.nz as an independent Auckland-based publisher.

The 18-month-old FMG "specialises in one-to-one communication channels to women" through aggregating content from female-focused websites, according to its website.

"We have seen the advertising market undertake enormous changes. This has inspired us to review our entire portfolio of products and the way we operate in the New Zealand and Australian market," FMG chief executive Jenene Freer said yesterday.

The company would drop display advertising and focus on one-to-one communication via email, she said.

The nzgirl.co.nz web magazine would remain based in Auckland, operating as an independent publisher.

The restructure would take effect from January 1, with the site's editor-in-chief, Tee Twyford, taking over as the new company's general manager and editor, Freer said.

The nzgirl site had grown consistently since it was established 10 years ago, and had "provided solid financial return" to its shareholders, she said.

"[Flossie Media Group] is an aggregating business while nzgirl is a publishing business and we felt ... nzgirl needed to establish itself separately as an independent publisher to enable it to thrive and grow."

- NZPA