Facebook has opened the door to potentially charging users to not receive advertisements based on what they have shared with friends on the social media platform.
Mark Zuckerberg confirmed the contentious strategy to possibly make Facebook users pay for their privacy at today's Capitol Hill appearance, as he revealed his biggest regret was not acting sooner to stop Russia using his platform to try to influence foreign elections.
Facebook founder Mark Zuckerberg was asked about the contentious plan to make Facebook users pay for their privacy at today's Capitol Hill appearance.
Senator Bill Nelson asked how Facebook users who did not wish to see targeted ads, such as their favourite type of chocolate, could stop the product placements from flooding their feed.
"Are you actually considering having Facebook users pay for you to not use that information?" Nelson asked.