TVNZ7 IS an awful channel, which is why no one watched it and why the Government did not want to fund it. Peter Dunne can rail about insulting the intelligence of the TV-watching public but no one wants to endure documentaries on the portrayal of gay people on television or watch Sarah and Jeremy at Awapuni Donkey Stud.
If they did, advertisers would fund it or we'd buy it on DVD. But we do not care. Hearts In Crafts with Tamsin and Justin, anyone? I'd rather eat a live rat.
But why stop at TVNZ7? Is it time to sell TVNZ and cancel our subscription to NZ on Air?
Free-to-air is a dying medium being consumed by media's digital fragmentation. US networks have seen evening viewership fall from 52 million in 1980 to 27 million today. The decline in NZ is not yet as steep but it is coming. Time to sell while we still can.
In its attempts to delay extinction, TVNZ invests in digital platforms. It lost $17 million in Australia on TiVo and is likely to be just as successful with its latest product, Igloo, unless the Commerce Commission does taxpayers a favour and keeps TVNZ out of it.