NZME. is pointing to dramatic growth online for nzherald.co.nz - much of it at the expense of Yahoo.co.nz.
According to the Nielsen CMI unique audience nationally, nzherald.co.nz is also catching up with Stuff.co.nz, its main online news rival owned by Fairfax Media.
The figures to August 14 reveal a significant increase for nzherald.co.nz after Nielsen CMI corrected an error in the way it collated digital uptake.
They show that it is well ahead of Stuff in Auckland and is close to beating Yahoo in the region.
National year-on-year figures to August 14, show nzherald.co.nz is up 45 per cent year-on-year to 1,331,000 compared to Fairfax's Stuff which was up 6.8 per cent to 1,479,000.