A new environmentally aware business aims to shake up the clothes cleaning industry by eliminating the need for bottled detergent and boxed powders with plastic scoops.
Tru Earth pre-perforated strips are made of ultra-concentrated laundry detergent that is used in the same way as a liquid or powder.
They fully dissolve in the wash and reviews suggest they are just as good, if not better than, traditional methods.
Adam Petty from Eco-Products Ltd said he was looking for a laundry product that had less of an environmental impact than plastic bottles of detergent and throwing away the plastic scoop provided with powders every month.
"I thought about the transport emissions from transporting heavy boxes of powder and the huge waste of the plastic bottles and scoops and thought there must be a better way.
Dazz works by dropping a specially formulated tablet into a bottle of tap water.
Once dissolved, the cleaners, which come in all-purpose, glass, and bathroom, work like any other brand.
Well-known New Zealand-made solid-shampoo and conditioner brand Ethique has also expanded over the years and now includes kitchen sprays, handwashes, and body lotions.
The business was launched from the Christchurch kitchen of entrepreneur Brianne West in 2012.
Now thousands of retailers in 22 countries stock Ethique products.
West said she set out with the goal of saving one million plastic bottles by 2020 - she has managed to save 10 million bottles in that time.