KEY POINTS:
Jewellery chain Michael Hill International is considering opening stores in the United States or Britain.
Company chairman Michael Hill said he thought the more likely target would be Britain, where he believed the existing jewellery competition was fragmented and could be taken on.
Work was already being done on a potential launch, which would be done with about three trial shops -- much as the company earlier did in Canada, Mr Hill said after the company's annual meeting in Auckland yesterday.
The company has 12 stores in Canada and a further six are planned for opening this year.
Mr Hill said it was hoped the company could get into profit in Canada this year.
Michael Hill international has a total of 177 stores, of which 116 are in Australia, and 49 in New Zealand.
In the year to June the company reported a 4 per cent drop in after tax profits to $15.8 million as tough trading conditions in Australia and high gold prices had an impact.
Talking to about 200 shareholders at yesterday's meeting, Mr Hill said the company had a 20 year goal of 1000 shops.
"There is not a global chain of middle class jewellery shops. We want to be the first one. It might take time but we are committed to it."
The company is changing emphasis on its products. It is now stocking a lot more diamonds and is soon to launch new Michael Hill brand watches.
- NZPA