High tech to high fashion for Hunter

Former tech queen Sharon Hunter has joined the board of "fashion management" company Pod.

Hunter, who co-founded computer company PC Direct in the early 90s, will be the first female director of Pod - formerly Designer Textiles.

Pod is made up of clothing companies Michele Ann, Logan Textiles and Designer Textiles International, and home-furnishing company Mollers Homewares.

Hunter last year launched women's sportswear label Game Dame with partner Shelley Eagle. She said Pod's new fashion orientation was a major attraction for her.

Pod rebranded in September, moving from its textile manufacturing roots to a broader fashion role, including design and manufacture.

Hunter admired the "bold" move. "I like brands with courage," she said.

She said her input would benefit Pod, whose customer base was 80 per cent female.

She could also contribute retail knowledge and experience in acquisitions.

Hunter thought Pod's big challenge was marrying local skills with the benefits of overseas manufacturing.

Pod chairman George Gould said: "Sharon Hunter is one of New Zealand's most successful businesswomen and we very much look forward to working with her at board level."

Also on the board are Kevin Arscott, John Brakenridge, Murray Clarke and managing director Mark Bilton.

Hunter and husband Tenby Powell sold food distributor EuroPacific Foods, but hold a 25 per cent stake in Hirepool.