The independent adviser's opinion was that the full underlying value of the company's shares was in a range of $1.28 to $1.57 per share, he said.
Forsyth Barr broker David Price said the price action in F&P Appliances suggested the market was playing "a wait and see" game.
"At the moment they (Haier) do not need too many people to get them over the line (50 per cent)," Price said. "They are already at 37 per cent so obviously the ball is firmly in Haier's court," he said.
"The price is certainly not in the range of the independent report so the market is just playing a wait and see game," he said.
Price added that heavy turnover in F&P Appliances reflected the view that the bid would be raised.
Retail investors make up roughly 30 per cent of East Tamaki-based F&P Appliances' total shareholder base.
Qingdao-based Haier - one of the world's biggest whiteware makers - posted offer documents to shareholders last week and an independent report on the offer should be sent to investors by October 10. The offer closes on November 6.