Do you care who made your butter and toast this morning? Do you care who made the packet the butter was wrapped in? Probably not.
But if you're interested in what's happening with the economic recovery, then a possible change in ownership of the country's biggest food group and the sale of its biggest packaging company should be something of a sign.
The great game of corporate musical chairs is under way again.
Food and packaging are two of the industries most deeply embedded in our daily lives. It is no coincidence that New Zealand's richest man, Graeme Hart, has been a big investor in both.
Hart is selling much of the Carter Holt business he bought in 2005, at the same time as Goodman Fielder, the food group he sold in 2005, has received an unsolicited takeover offer.