Herald wins three international marketing awards

The New Zealand Herald scored a hat-trick of wins at the 2012 International Newsmedia Marketing Association awards in Los Angeles tonight.

More than 80 marketing campaigns from 66 news media companies in 23 countries were selected as 2012 INMA finalists. The Herald took three of the 30 first place awards.

The winners were:
* Driven - Motoring From Every Angle'' - Advertising Sales and Retention category.

* "Reaching Out to Rural Markets'' - Print and Digital Subscription Sales category.

* "Element Magazine'' - New Brand/Product/Audience Development category.

APN New Zealand Media chief executive Martin Simons said it was hugely rewarding for New Zealand teams to have their work recognised in front of an international audience.

"It shows the quality of innovative thinking and client collaboration by the Herald in developing new products is world class,'' he said.