A "Colour Your Day" movement designed to lift New Zealanders' spirits after the Christchurch mosque killings has taken off, with schools and businesses joining up around the country.
The initiative, started by Christchurch youth worker Jay Geldard, encourages people to wear something colourful this Friday to mark one week since 50 worshippers were killed in the two mosque attacks.
"Colour Your Day has come from asking how do 4.8 million people respond to an event like this? You get a sense that there's this desire, and it's like people who have been quite down don't know how to respond," Geldard said.
"So it's saying, let's just put on something bright. It could be socks, it could be scarves, it could just be mufti - you'll just see people in bright colours and you'll know you are all together."
The initiative has been endorsed by the Christchurch City Council and will raise money for a fund for families affected by the attacks set up by Mayor Lianne Dalziel, Our People Our City.