Two seafood companies want to ensure the world's rarest dolphin is protected from fishing nets, and have proposed a plan of action.
Moana New Zealand and Sanford are working alongside World Wildlife Foundation to protect Maui dolphins.
The companies want to achieve "Maui-safe fishing" in the dolphin's habitat along the west coast of the North Island.
The pair have announced an action plan to end coastal set netting and end conventional trawling methods in the Maui dolphin habitat.
They aim to have no catching rights leased to coastal set netters out to 100m depth north of New Plymouth from next October, and no conventional trawling within 100m depth in the Maui habitat after 2022.
Moana New Zealand and Sanford also plan to install video cameras and electronic tracking on all vessels, and together are spending $500,000 on research and compliance to support Maui-safe fishing in 2017/18.