Switching in the retail electricity market is at a four-year low amid sustained high wholesale prices.
About 30,340 customers changed supplier last month, 13 per cent less than a year earlier and the lowest February total since 2015. Switching in January was just 29,350, also a four-year low.
Switching is usually lowest in January and peaks in the winter months. It tends to jump sharply in February and March as retailers use autumn to start recruiting campaigns.
Contact Energy, which is offering a free month of power on a 12-month fixed deal, was the best-performing brand last month. It added more than 1200 customers in February — its biggest gain in more than seven years. Nova Energy, which is promoting its new broadband service heavily, was also among the few established generator-retailers to post gains.
But gains by newer independent players have been relatively flat since December amid prolonged high wholesale prices.