Mercury has launched an electric vehicle subscription service offering cars from $100 a week as a way of enticing drivers in plug-in transport.
The energy company has teamed up with Snap Rentals for the service which offers a Gen 1 Nissan LEAF for $399 a month if renters sign up for six months. At the other end of the scale, a Tesla S starts at $2099 a month for a three-month term.
The Tesla is capable of getting from 0 to 100km/h in as little as 4.4 seconds and typically sells for $130,000.
Mercury says there are no extra charges and the scheme is a way of getting people put off by the purchase price of an EV, said Mercury's chief marketing officer Julia Jack.
"Our research has shown people know EVs are better for our country and environment and many are ready to consider one as their next car. It also suggests there are some concerns about up-front costs," she said.