But wait, there's more. The best line after yesterday's announcement of the details of the Government's float of shares in Meridian Energy came from Labour's Clayton Cosgrove: "What's next? A free set of steak knives?"
Indeed. National's offer to might-be investors in the sale of up to 49 per cent of Meridian has a sales pitch worthy of a Suzanne Paul. Maybe one even better than the Wonder Woman of the Infomercial World could come up with - free money in the form of interest-free loans to share buyers.
National is conscious that the fall in Mighty River Power shares since their issue price of $2.50 will have spooked small investors. With Meridian, National is trying to make those investors an offer they will find hard to refuse to take up.
A cursory analysis suggests the Meridian float offers slightly more value than the bonus shares incentive in the Mighty River Power offer. The bait in the Meridian float hangs on payment of the shares by instalment - 60 per cent upfront and the rest 18 months later.
This not only gives investors financial breathing space. They will not have to pay more in the second instalment even if the share price rises in the interim.