An attempt to lure overseas builders to New Zealand launches in the United Kingdom today is expected to attract up to 20,000 applicants.
A group of private companies and public organisations, including Auckland Transport, are behind the new campaign, which aims to entice builders to immigrate to this country to meet the growing demand for construction workers.
The campaign - called LookSee Build - follows on from a similar project earlier this year that saw 48,000 applicants put their hands up for IT jobs in the capital.
It launches today in the United Kingdom and is expected to attract up to 20,000 applicants, a spokesman said.
While the group isn't putting a number of how many people they hope to get jobs here, the spokesman said the ambition was to have more than "1000 very senior construction professionals" hired and in NZ.