Big building companies are tapping into social media to try to tempt young unemployed Aucklanders into construction trades.
Fletcher Building, Hawkins, Downer and AWF Madison have teamed up with training providers and Auckland Tourism Events and Economic Development (Ateed) to launch the #BuildAKL recruitment campaign at the annual Auckland Jobfest tomorrow.
It will use Facebook, Snapchat and Instagram to reach the 23,700 Aucklanders aged 15 to 24 who were not in education, employment or training in June - at the same time as the construction industry needs an extra 32,000 workers over the five years to 2018.
Sapoa Rimoni, a 27-year-old Hawkins site engineer who features on a recruitment video, said social media was the best way to reach young people.
"I look after youth in our church and I find that Snapchat and Facebook are the way to contact them, they are always on it," she said. "You don't give them a call on a landline. You message them on Facebook or send them a Snapchat."