New Zealand technology firms SmartPay and Tait Radio Communications are celebrating breakthroughs into the Australian market as banks and state governments accept their technologies for use across the Ditch.
In the case of NZX-listed SmartPay, it has achieved Australian certification for use of its retail payment terminals by Westpac Bank, the first in a string of acceptances required for the company to grab a larger share of the Australian eftpos terminal market.
The company is targeting growth from less than 1 per cent market share to 5 per cent as Australian retailers shift to the EMV chip-card standard for credit and debit cards, which was deployed in New Zealand earlier, in part to meet international tourist expectations during the Rugby World Cup.
With between 600,000 and 800,000 Australian terminals requiring replacement, SmartPay's chief executive Andrew Donaldson told BusinessDesk the firm was seeking 30,000 to 35,000 installations of its PAX S90 and S80 terminals.
That was roughly equivalent to the number of its terminals already operating in New Zealand, where SmartPay had around 50 per cent market share, he said. SmartPay was now working for certification with other Australian banks.