If the Government needed another wake-up call it's got one.
ANZ chief executive David Hisco joins a growing list of conservative establishment figures calling for more urgent action on housing.
It's almost less a case of what's being said than who is saying it.
We've heard warnings from left-wing politicians and liberal economists for years.
But in the past few months there has been a dramatic shift with strong comment coming from Treasury Secretary Gabriel Makhlouf, ex-Reserve Bank chairman Arthur Grimes, billionaire Stephen Jennings and now the boss of the country's biggest bank.