Investors taking on more property as LVRs squeeze first-timers from market.
Westpac has changed its business model after discovering landlords are on the rise with their share of house sales up from 37 per cent a year ago to 42 per cent last month.
Sales to first-home buyers are on the decline, with their share of the market down from 19 per cent to 17 per cent as mortgage loan-to-value restrictions bite.
Ian Blair, Westpac's retail banking general manager, said the bank worked with information business CoreLogic to discover the trend and had beefed up teams dedicated to servicing landlord customers as a result.
His numbers tally with data out in July from NZIER principal economist Shamubeel Eaqub, also using CoreLogic data, to reveal that investors made up 45 per cent of the market, first-home buyers 19 per cent and movers 28 per cent.