More than five years after the first cracks appeared in finance company sector, nzherald.co.nz is still able to populate with ease a section dedicated to the ongoing fallout from the wealth-destroying disaster.
And while the financial and psychological damage caused by the collapse of finance companies lingers on, the underlying investment need they served has not disappeared. There are many investors who still, you know, want to earn a bit of regular money from their money.
As the latest ASB Consumer Survey illustrates, many shell-shocked investors have retreated to the relative safety of the bank, sucking up record low interest rates in return for peace of mind.
According to the ASB survey, term deposits were the most-favoured investment for the seventh quarter in a row, with support even jumping 1 per cent in the latest result.
Despite that, there is an incipient demand for fixed income investments that offer a little more to yield-starved punters. Some of that demand was filled with a rash of retail corporate bond offerings, which appears to have tapered off lately.
The retail bond marketing approach is pretty similar to how finance companies managed it, focusing almost exclusively on a yield number.