Its initial flights may link Edinburgh, Birmingham in England and Cork and Shannon in Ireland to smaller airports in New England and the New York area.
"The Max is very competitive," Norwegian Air Chief Executive Officer Bjorn Kjos said in an interview in London. "It has huge potential from the smaller cities along the Atlantic coast. But you can't go into New York as you do with wide-bodies. You must target airports with a totally different cost structure."
Boeing's 757, the world's longest single-aisle airliner with around 200 seats and a range in excess of 4,000 miles, has been plying the Atlantic for years, with companies including United Continental Holdings Inc. still deploying the model on routes such as Newark, New Jersey, to Birmingham, England.
Production ceased in 2004, however, leaving those 757s still flying in the twilight of their lives and with fuel consumption way in excess of modern jets.
The 737 and A320, by contrast, were designed for much shorter flights, with the original 737-100 seating just 85 people and limited to trips of about 1,200 miles. While ranges have increased, the 3,300-mile reach of the 737-800 and -900 is insufficient for fully laden operations on trans-Atlantic routes where jets must carry enough reserve fuel to fly about 500 miles in an emergency.
A handful of carriers operate services at reduced capacity, which cuts the weight of a plane and increases its range, with SAS serving Boston from Copenhagen using an 86-seat 737-700 and British Airways connecting London City airport and New York with an Airbus A318 carrying just 32 passengers.
It has huge potential from the smaller cities along the Atlantic coast. But you can't go into New York as you do with wide-bodies. You must target airports with a totally different cost structure.
The only current trans-Atlantic 737 or A320 services with a near-normal load are flown by Canada's WestJet Airlines and link St. John's, Newfoundland, with Dublin -- distance 2,000 miles -- and Halifax, Nova Scotia, with Glasgow in Scotland. The 737-700s used have 136 seats.
The UK and Irish routes planned for Norwegian's 189-seat Max 8s will span about 3,000 miles. Subsequent flights could serve Stavanger, Trondheim and Bergen in Norway and Aalborg in Denmark, though they'll likely involve a long-range version of Airbus's A321neo known as the LR and able to fly more than 4,000 miles using extra fuel tanks, spokesman Lasse Sandaker-Nielsen said. Norwegian ordered 30 of the planes with 220 seats in a single class in July.
JetBlue and TAP also plan to deploy the model, which is due to be available from 2019. The U.S. carrier has agreed to buy 30 A321neos with an option to take some as LR variants, saying it wants an aircraft with "trans-Atlantic range." TAP has orders for 10 A321neoLRs, saying it could use them to serve Brazil and possibly the US.
For the moment we haven't really got the planes out there.
Its Lisbon base is about 3,500 miles from both New York and Recife, the South American country's sixth-largest city.Ireland's Aer Lingus is also a likely operator of the A321neoLR across the Atlantic, Willie Walsh, CEO of parent company IAG SA, said in July, adding that the jet represents a "fantastic opportunity." It already flies 757s to locations including Hartford, Connecticut, typical of the cities smaller planes could serve.
With the LR emerging as a favored successor to the 757, Boeing is studying designs for a stretch of its biggest Max 9 -- dubbed the Max 10 -- that would offer much of the range and payload of the A321 and could be ready by the decade's end, or a more elaborate revamp using the larger engines developed for the Airbus jet. It's also working on a new family of mid-range aircraft that would debut about five years later, CEO Dennis Muilenburg said Wednesday.
Whatever the outcome, passengers seem certain to be making longer trips on the smallest class of jetliners in coming years.
"For the moment we haven't really got the planes out there," said Yan Derocles, an analyst at Oddo Securites in Paris. "But they're coming."
