Emirates is banking on its new Bali route being popular with surfers by carrying boards for free on a route that is shaping up as a hotly contested one as Air New Zealand faces competition on direct services for the first time.
One travel agent says the price battle between Hawaiian Airlines and the New Zealand carrier is a pointer to what is emerging on the Bali route.
Emirates will begin year-round daily services between Auckland and Bali (and on to Dubai) from mid-June using a Boeing 777 as Air New Zealand increases its seasonal service with up to five flights a week.
Flight Centre says the Indonesian island has been a growth destination for it during the last few years and already this year it had experienced more than 20 per cent increase in bookings.
Latest Statistics NZ data shows travel to Indonesia has grown to 49,000 in the year to April compared to 39,000 during the corresponding period two years ago.