Virgin Australia has launched a fresh push into New Zealand to capture a bigger share of the corporate market with new livery, refurbished cabins and new services for what was its Pacific Blue fleet.
The airline, which is part owned by Air New Zealand, has started flying the first of its Virgin Australia-branded aircraft on its transtasman and Pacific routes. It hopes to have all its 10 Boeing 737-800s painted in the new livery by the beginning of next year as part of a bid to capture more of the premium market.
It is Australia's second-biggest domestic airline and has been working for several years to take more corporate business from Qantas. It also flies longhaul to the United States and the Middle East using what were V Australia planes.
The old Pacific Blue and Polynesian Blue services from New Zealand were aimed at the leisure market.
Virgin's manager of corporate communications, Colin Lippiatt, said the look of the planes was more upmarket, and the higher fares included lounge access, priority check-in and seating, and food.