But self-service and automation are likely to become the norm at airports, as more operators realise the benefits of using technology to provide efficient, anxiety-free travel.
Changi Airport Group, despite maintaining its World's Best Airport ranking for the fifth consecutive year, tore up its rule book and got rid of "sacred cows" to redefine the airport experience.
Besides automated passenger processing, Terminal 4 boasts art installations, "heritage" facades for retail outlets and a digitally streamed theatre performance to entertain passengers.
A cluster of LED screens at the security area flash snippets of the Lion City's skyline.
"Terminal 4 is a flagship terminal for innovation and this is really a game changer here with regards to how we are going to operate and how passengers will experience their time," Poh Li San, Changi Airport Group's vice-president overseeing the development, told the Post on a tour of the new facility over the summer.
Asian airports already fare positively in customer satisfaction polls.
Global travel retailer Dufry forecasts that Asia-Pacific will be the fastest-growing market in airport retail sales in the next five years. Luxury brands are especially bullish.
"Retail and advertising" made up just over 40 per cent of Hong Kong International Airport's HK$18.6bn ($3.329 billion NZD) revenue in 2016, generating HK$8.3bn (NZ$1.534 billion) in pure profit for the operator.
Now, HKIA is moving to expand its retail offerings in a big way, developing Sky City just next to the airport with a host of dining, shopping, entertainment and office facilities.
Seoul has an integrated airport city project, and Singapore has its Jewel retail and lifestyle complex.
People familiar with the thinking of Hong Kong's Airport Authority said the expansion was aimed at "push[ing] the boundaries" and moving HKIA into "the next generation and beyond".
While no one from the airport operator was available to talk about its plans, it is understood that the expansion of Terminal 2, which includes a new passenger concourse, will "set the ground rules" in airport design and development, just like HKIA did when it opened 20 years ago.
How the expanded space will eventually look depends on emerging technologies and trends. But buildings would be "loose fit", so that the facility can be adapted to suit future needs.