Emirates' boss in New Zealand says there's strong demand from Kiwis willing to spend more than $10,000 apiece for first class travel.
Chris Lethbridge said the airline was selling first class suites for around $12,000 to Europe.
The airline has launched a number of fare promotions around its direct Auckland-Dubai service.
Besides private suites, showers (on A380s) and food on demand, passengers are currently being offered Dom Perignon worth around $500 a bottle.
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