Herald aviation writer Grant Bradley takes a look at the players involved, what's behind the Flying Roo's flare-up and what it means for Air New Zealand.
Qantas has its troubles
Its international business is on the slow road to recovery after years of heavy losses. The deep partnership with Emirates on long haul will take time to pay off so in the meantime it is looking to its domestic business, its traditional reliable earner.
A strengthened Virgin Australia threatens that and it is also worried about Etihad establishing a firm foothold in Australia, given its relationship with Emirates, another Middle Eastern carrier.
So the 93-year-old Qantas is doing what it knows well, appealing to nationalism and asking the federal and state governments "to fully examine the motives behind the virtual takeover of Virgin Australia by foreign airlines, and to prevent destabilising of the domestic aviation industry, local tourism and jobs."