I never knew the Prime Minister was part of Air New Zealand's PR team, but his supportive soundbites for the airline are going down in the Far North like a cup of cold you-know-what.
While I believe in free markets, you cannot tell me Air NZ's chief executive woke up one day to find routes like Kaitaia suddenly unprofitable. If Air NZ was losing so much money on them, then presumably they were under Rob Fyfe and, before him, Sir Ralph Norris.
So what's changed? The chipper media release of the airline's CEO made me angry but the answer is there in black and white: "In addition to the route withdrawals we will be progressively winding down our 19-seat fleet and moving the remaining destinations to larger 50-seat aircraft."
In other words, the bean counters have written off aircraft of less than 50 seats thereby writing off places like Kaitaia. This isn't about better services. It's about rationalising Air NZ's fleet and a tweak of numbers can easily turn profit into loss.
My hope is that another operator, like Tauranga's Sunair, will stick it to Air NZ and get into bed with a big overseas airline. Air NZ loves to wave the flag but its virtual monopoly on regional routes is revealed in this arbitrary decision. Patriotism is a two-way gate and if this is how provincial New Zealand is treated by the so-called "national carrier" I encourage all Northlanders to choose another airline for their next overseas flight.