New services by China Airlines to Taipei via Sydney could boost tourism and trade by more than $50 million a year, says Auckland Airport, which has enlisted a Taiwanese celebrity to promote New Zealand.
The Taiwanese airline says it will fly the route four days a week in addition to its services to Taipei via Brisbane three times a week.
The new service starts on October 28 and will add more than 120,000 seats to the Auckland-Taiwan route and provide important global connections.
The airport's general manager aeronautical commercial, Glenn Wedlock, said this meant there were effectively daily services to Taiwan, which has a population of 23 million and is considered a mature, high-value market. About 18,000 Taiwanese visit a year and that could be easily boosted by another 3000 a year by 2020.
Auckland Airport has also launched a new high-profile traveller campaign to boost tourism from Taiwan.