"If anybody's done basic fifth form business studies, they'll work out that if you're selling a business where the profit halves, it's probably likely that you won't maximise your return,'' he said.
"If your selling selling a business where the profitability's going gangbusters, then obliviously that will command a higher price.
"We say no time is a good time to sell, this time is the worst time to sell.''
Mr Cosgrove said it was a tough time for all companies, and he was not blaming the airline's current structure for the poor result.
"But it just adds to the lack of credibility for the sale. You're selling in a down market, if you're interested in maximising the value ... this is not a logical move,'' Mr Cosgrove said.
"Bill English has said with these SOEs `what we'll get, it's a best guess, who knows'. Well I think he's gone from best guess, to finger in the air, to getting a crystal ball out now.''
Green Party co-leader Russel Norman said he hoped the Government would reconsider the airline's sale on the back of today's result.
"In Bill English's guess, as he's described it, I wonder what the assumptions were of the underlying profitability of Air New Zealand, and presumably he hasn't taken this into account ... it's got to put downward pressure on the price they're going to get,'' Dr Norman said.
"It does just go to demonstrate the problems of privitising in a very uncertain global economic environment.''
Dr Norman said the risks were perhaps even more apparent in the case of Air New Zealand, compared with the domestic power companies slated for sale.
"International tourism is quite susceptible to global downturns, whereas if you're a domestic electricity generator, it has some impact but you're not as vulnerable to it.''
Mr English's office said the minister was not commenting on the matter, and was leaving Air New Zealand to speak.