Jetstar reviews unflattering Cairns plug

The Jetstar website. Photo / Supplied

Jetstar will review a blurb on its website that contains some less-than-flattering descriptions of Cairns.

The blurb, taken from the Lonely Planet Guide, describes the city's retail areas as "bursting with Ken Done clothes and stuffed koalas".

It says its esplanade lagoon is "an attempt to make up for the fact that waterfront Cairns doesn't actually have a beach" but also notes the attraction is "beautifully designed".

Tourism Minister Jan Jarratt said she would be speaking to Jetstar.

"I do find it perplexing and I am pursuing a meeting with Jetstar to determine the company's rationale in this approach," she said.

But that may not be necessary.

Jetstar yesterday said it would review the material as the Cairns tourism industry works to recover from Cyclone Yasi. "We will review the copy," a spokeswoman for the airline said.

"All of the destination information on the website is sourced from Lonely Planet.

"No harm was intended. Cairns is an extremely popular destination for our customers and we are committed to marketing it as a destination."

- AAP