Businesses as well as the Government are hoping for a spinoff from a high profile at the World Transport Forum in Germany.
Air New Zealand was showing off its Sky Couch seats, Gallagher fencing had its security systems on display and roading firm HMI Technologies had a prominent spot at Leipzig's impressive convention centre among chief executives from Auckland Airport and the Port of Lyttelton.
It was New Zealand's turn to hold the presidency of what is now a 57-nation organisation and Transport Minister Simon Bridges said it gave this country the chance to punch above its weight on the world stage meeting political leaders from Germany and other countries.
Delegates were treated to New Zealand lamb and wine in the centre's main reception building where a Maori group from London performed and a tourism video played.
Bridges would not put a figure on what the presidency has cost New Zealand but said it was "modest".