A survey by American Express has revealed New Zealanders would rather travel than go shopping.
The credit card company surveyed more than 1000 Kiwis asking them what they would choose to spend $1000 on; 31 per cent said they would put it toward a travel experience.
This was the most popular response and was significantly higher than the 10 per cent of respondents who said they would use the money for a shopping spree.
Former Reserve Bank adviser and economic commentator Michael Reddell, said the findings follow a growing global trend for spending on "experiences over stuff.
"Reasons are likely to include the fact the people already have a lot of possessions and technology is much cheaper than it was 30 years ago. For example, the most innovative product of the last decade has been the smartphone and almost anyone who wants one, has one," he said.