Air New Zealand occupies an influential place in the country's corporate landscape. Its brand is hugely admired by loyal customers and it strives to position itself as a fair and progressive employer.
This year the airline again topped a corporate reputation index, a guide which assessed perceptions of social responsibility, trust, fairness and success. For a company reliant on customer relations, it is an enviable spot to retain.
Beyond our shores, or rather our skies, the airline punches above its weight. For five years the carrier has been named Airline Of The Year by the website airlineratings.com, which calls Air NZ an "industry trendsetter."
This year, however, the airline has struck turbulence which has affected its precious relationship with customers.
The company could not have anticipated that some of its state-of-the-art Dreamliners would be grounded by faulty engines. At any time, five of the 13 new Boeing 787 aircraft are out of action while their power plants get repaired in Singapore.