Johan Lundgren has just landed the job of airline CEO and he's already attracting the world's attention — in the best kind of way.
In stark contrast to Qantas boss Alan Joyce, whose pay packet nearly doubled to A$25 million ($27.5m) last year, Lundgren requested a pay cut when taking the reigns at British airline EasyJet.
So why would a high-flying executive make such a strange request?
He wants to fight the gender pay gap, and to prove he's a man of his word he's reducing his salary from £740,000 ($1.4m) to match that of his predecessor Carolyn McCall.
McCall had been credited with transforming the airline and was making £706,000 when she left the carrier last November after eight years in the job, so that's a cut of nearly five per cent and A$60,000.