NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Airlines

British Airways splits opinions over new boarding system

By Lauren McMah
news.com.au·
20 Nov, 2017 11:49 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

British Airways' new group boarding policy has split public opinion. Photo / 123RF

British Airways' new group boarding policy has split public opinion. Photo / 123RF

British Airways has divided opinion with a new policy that will see passengers who pay the least for their seats be forced to board last.

Under the new "group boarding" system, which will be introduced from December 12, passengers will be assigned a number between one and five when they check in.

The number will denote the order in which they board the plane. The cheaper the seat, the higher the number - and the longer the passenger will have to wait at the departure gate to board.

Top priority will be given to first-class and business-class passengers and British Airways' gold class Executive Club members.

Silver members and Club World passengers will board next, followed by premium economy and lower-tier executive class passengers, and then economy class passengers.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The last people on the plane will be those who bought the cheapest, hand-baggage-only fares.

"Group boarding simplifies the process, making it easier for customers to understand the boarding sequence at the gate," British Airways said in an internal newsletter, quoted by the Times of London.

The airline confirmed passengers requiring special assistance, and those travelling with young children, will still be given priority boarding.

Advertisement
Advertise with NZME.

But the new system has split opinions.

Supporters said it would bring the British flag carrier in line with other major airlines, including American Airlines, Iberia and Qatar Airways, as well as budget airlines EasyJet and Ryanair, which use group boarding to speed up the boarding process.

And airlines, including British Airways, typically prioritise first and business class travellers and members of airline loyalty schemes.

Some celebrated the news on Twitter.

"I shall enter triumphantly at the very end wearing a shirt that says 'Yay! I paid less than all you suckers'," one person said.

Another said: "If some idiot pays more to sit in a stationary plane waiting for those he considers socially inferior, so what?"

Flying BA? Bought the cheapest European ticket? From 12 Dec, you'll be last to board the plane
One passenger says: "It's very Kardashian, ostentatious about wealth and status. Everyone will know how much money you've got based on where you are in the line"https://t.co/YMgb3a18IW

— Simon Calder (@SimonCalder) November 18, 2017

Others decried what's been dubbed the "poor doors" and accused the airline of "shaming the poor".

"What happens if you got it free with frequent flyer points? Will you have to do the walk of shame?" someone tweeted.

Another said: "This idea of boarding people by their ability to pay is unfair. It should be done by rows if you wish to board more quickly. #britishairways #snobbery #shamingthepoor".

https://t.co/Fj8T6kaeAT of course, the logical way to load a plane would be back to front but that would mean first class got on last And We Can't Have That Can We @British_Airways

— Cube@mastodon.social (@PrototypeCube) November 20, 2017

Said another: "Of course, the logical way to load a plane would be back to front but that would mean first class got on last And We Can't Have That Can We".

Advertisement
Advertise with NZME.

Someone else said: "If you've paid for Hand Baggage Only by the time you board (last) they'll be no space left in the overhead lockers," they tweeted.

A spokesman for British Airways told the Times: "We are always looking at ways to improve the airport experience for our customers.

"Next month we are looking at introducing new boarding procedures to further improve the customer journey by creating a number of groups to speed up the process.

"This method has been used by airlines around the world for a number of years, including by our partners American Airlines, Iberia and Qatar."

Save

    Share this article

Latest from Airlines

Business|companies

New data show young Kiwis leading the brain drain; net migration falls below 30,000

13 May 11:45 PM
Business|companies

'Inspire the next generation': Boeing's new push in Kiwi schools

12 May 11:43 PM
World

Trump says would be ‘stupid’ to reject Qatari Air Force One gift

12 May 10:30 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Airlines

New data show young Kiwis leading the brain drain; net migration falls below 30,000

New data show young Kiwis leading the brain drain; net migration falls below 30,000

13 May 11:45 PM

A large number of young Kiwis are leaving for Australia, although the rate may have peaked

'Inspire the next generation': Boeing's new push in Kiwi schools

'Inspire the next generation': Boeing's new push in Kiwi schools

12 May 11:43 PM
Trump says would be ‘stupid’ to reject Qatari Air Force One gift

Trump says would be ‘stupid’ to reject Qatari Air Force One gift

12 May 10:30 PM
Premium
Emirates Group announces record $10.5b gross profit

Emirates Group announces record $10.5b gross profit

08 May 09:57 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP