Wellington startup Stqry (pronunced "story") has closed an initial $5.5 million funding round and announced a name change as it expands off-shore.
Now named Area360, the company's software allows organisations such as museums, art galleries, airports and hospitals to engage with customers through geo-location technology - including beacons, GPS and WiFi - helping them to discover, connect and engage with what's around them.
The startup was formed in 2012 by Chris Smith and Ezel Kokcu and now counts more than 400 customers worldwide - including Emirates, Te Papa, Seattle-Tacoma International Airport and the Smithsonian Museum in Washington D.C.
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"We started AREA360 to give organisations the ability to enhance their customer experience by providing navigation as well as relevant information and unique opportunities along their path," Smith said.