Scented candle and beauty products maker Ecoya has opened its first store - at Auckland Airport - and will open additional retail sites in Australia this year.
Chief executive Geoff Ross said the 23sq m store, in the international departures area, began trading last week.
The airport site gave the brand exposure to affluent international visitors who could purchase Ecoya products online after they arrived home, he said.
The retail space is shared with Trilogy, the skincare brand Ecoya purchased in 2010.
Ross said Ecoya would soon open two stores in Sydney - one in a large shopping mall and another in an "established shopping district".