Air Pacific will relaunch as Fiji Airways next year with new branding. Photo / Supplied
Air Pacific has revealed its new branding that will be on its planes when it relaunches as Fiji Airways next year.
The new logo and Fiji Airways livery will be on the three new A330s which arrive from next March. The airline last used the Fiji Airways name in
1951.
At the heart of the new brandmark is a new Masi symbol the airline says links its name to a traditional art form that has been a part of Fijian culture for several centuries.
Air Pacific's chief executive and managing director David Pflieger said work on the rebrand began a year ago.
"While the new name had a lot of history associated with it, we decided that we wanted a new and distinctly Fijian symbol and brandmark that would help us best represent the country while also ensuring our planes stand out at some of the world's busiest international airports. In short, we wanted a flying billboard for Fiji,'' he said.
