Air New Zealand is seeking to avoid a post-Christmas/New Year lull with new low fares for the post-holiday season.
The airline is offering $49 one-way fares from Auckland to Napier, Gisborne or Kerikeri, with best availability from January 11.
After coming under fire on social media for Auckland-Wellington flights that cost more than $400 at peak times, Air NZ pledged that 550,000 seats will be available for under $100 for travel between December and February.
The airline's chief customer and sales officer, Leanne Geraghty, said the cheap flights were due to better-than-expected pre-Christmas and business travel demand.