Air New Zealand and Tourism New Zealand will extend a $20 million marketing partnership to promote the country in key markets during the coming year.
The deal announced today follows an agreement between the two last year to spend a similar amount.
Today's announcement will extend cooperative marketing activity to include Singapore and South East Asia, in support of Air New Zealand's proposed alliance with Singapore Airlines.
Prime Minister and Minister of Tourism, John Key said he was "delighted" the agreement had been extended.
"The activity undertaken under the MOU (Memorandum of Understanding) and the results delivered to the New Zealand tourism industry and economy, reinforces the partnership as one of the most efficient and effective ways to promote New Zealand," said Key.