The Department of Conservation and Air New Zealand have struck a deal which will see the airline pay around $3m to promote and protect the country's nine Great Walks and the native species which inhabit them.
Under the partnership, announced today (Friday), Air New Zealand will promote the walks to international and domestic tourism markets.
It will also fly endangered species to new breeding sites around the country and invest in conservation programmes alongside the walks.
The Great Walks _ the Milford Track, the Routeburn Track, the Kepler Track, Abel Tasman Coast Track, the Heaphy Track, the Tongariro Northern Circuit, the Whanganui Journey, the Rakiura Track and the Lake Waikaremoana Track _ are experienced by about 50,000 people every year and return about $3 million.
Air New Zealand chief executive Rob Fyfe said the airline needed to take an environmental leadership position to ensure New Zealand's economic prosperity, given its reliance on tourism.