Air New Zealand is ditching its historic teal colouring on its planes and will start painting its aircraft tails black.
The airline is also changing the colour and style of lettering on its aircraft as part of a livery overhaul that will start on its fleet next year.
Chief executive Rob Fyfe said the airline started using black last year before the All Blacks' World Cup campaign.
"Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline.
"It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage," Mr Fyfe said.