Air New Zealand chief executive Rob Fyfe appeared on television stripped and painted last night for the launch of the airline's latest advertising campaign.
Fyfe and eight of his employees were filmed for the 'Nothing to Hide' campaign, which marketers hope will bring attention to the all-inclusive nature of Air New Zealand fares.
The advert featured Fyfe painted as a baggage handler and loading bags onto an aeroplane.
- NZPA
Air NZ CEO bares it all for ad
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