The closed tender bid process for Gold3 licence attracted more than 1000 growers bidding for licence. The Gold3 cultivar, which is resistant to the Psa virus that devastated orchards from 2010 to 2013, has played a pivotal role in the sector's recovery.
Chief executive Lain Jager said strong demand from growers for Gold3 - which is marketed as SunGold - reflected the industry's confidence in the product.
"It's also pleasing to see that, with 266 successful bids at an average size of well under 2ha, this licence release has been widely taken up across the industry."
Zespri will provide an update on the performance of Gold3 in the markets later in the season. McBride said that, by November this year, Zespri should be able to provide the industry with a clear signal regarding the potential release of Gold3 hectares in 2017.