British shoppers have noticed that their favourite Anchor butter tastes different - with the explanation being it's no longer from New Zealand.
In Britain, the famous Kiwi brand is used by European dairy company Arla. Until recently, Arla had shipped over New Zealand butter made by Fonterra, but has now switched production to its British facilities.
The Arla logo has been added to block butter packs, but the company has faced a number of complaints from disgruntled customers who were unaware of the change.
"I couldn't understand why I no longer like the taste of toast or cream crackers ... the end of an era," wrote Tom Bone on thegrocer.co.uk.
"I've been eating Anchor all my life because the taste was the best," said another customer in a comment posted this month. "Now it tastes disgusting. No longer buying it either."