New Zealand's kiwifruit industry came under pressure after the Psa bacteria was discovered in 2010, infecting more than 40 per cent of the nation's kiwifruit hectares.
Earlier this year Zespri launched a recovery plan it hopes will produce a strain of gold kiwifruit that resists the bacteria.
Loughlin said Psa will continue to result in smaller gold kiwifruit crops in the 2013/14 year, and Zespri has already stripped out $10 million in corporate costs to account for the lower volume.
"In 2014/15 we expect to see gold volumes recover as the Psa-recovery pathway centred around the Zespri variety of Gold3 begins to take effect," he said.
The marketer expects to pay between $6.80 and $7.30 a tray for green kiwifruit in the 2012/13 season from $7.10 this season, $8.45 to $8.95 for organic green compared to $8.82, between $10.50 and $11.50 for green14, which wasn't available this season, and between $13.70 and $14.20 for gold compared to $11.91.
The higher forecast range for gold varieties is due to the expected lower volumes, Zespri said.