New Zealand wine makers have taken a major step in their efforts to increase exports into Asia and build a presence in the region.
New Zealand Winegrowers (NZW), which represents about 1000 members of the country's grape and wine sector, will next week open an office in Hong Hong.
The move demonstrates a long-term commitment to what is an increasingly important region for kiwi wine exporters, said NZW chief executive Philip Gregan.
"We expect New Zealand wine sales into Asia to exceed $100 million for June Year End 2013, up from less than $20 million as recently as 2005".
Establishing a regional office in Asia follows the implementation of a strategic plan targeting growth markets, Gregan said.