Kiwifruit marketer Zespri and its long-time innovation partner Plant & Food Research are considering going into business together to turbo-charge the breeding search for new, tastier, healthier varieties.
The global kiwifruit seller and the Crown Research Institute are discussing a proposal for a 50:50 joint venture breeding centre, dedicated to breeding new kiwifruit cultivars and strengthening their successful 30 year relationship, from which sprang the best-seller SunGold kiwifruit variety and the new Zespri Red.
Zespri chief executive Dan Mathieson has told growers investment in kiwifruit breeding was expected to increase by 50 per cent over the next 10 years - from a total of $18 million a year now to more than $30m annually, with the extra investment shared by Zespri and Plant & Food.
A proposed centre at Te Puke, New Zealand's kiwifruit capital, would be set up to be a single autonomous, agile entity which retained strong links to Zespri and Plant & Food.