Good attitude key to export success, survey shows

Trevor Mallard

Confident risk-takers with a "can do" attitude are most likely to succeed in the export market, research released today shows.

Economic Development Minister Trevor Mallard says would-be exporters should study it, and today he launched a booklet of tips and advice based on it.

The research was carried out by the economic development agency New Zealand Trade and Enterprise.

"The study found that the personality and mindset of business owners is a major factor in companies taking the plunge of selling offshore," he said.

"If two companies are identical in terms of products, resources and stage of development, the one with a confident, decisive risk-taker at the helm is more likely to become an exporter."

The study was based on interviews with exporters and potential exporters. It investigated the attitudinal and aspirational barriers to exporting.

"I would urge aspiring exporters to check this research out, and read the tips booklet which has some good practical advice," Mr Mallard said.

"The research shows that the exporter is someone who is confident, a risk-taker, has a 'can do' attitude, seeks challenges and is also an opportunist."

- NZPA